TARGETED! How Tobacco & Alcohol Companies Try to Get You Hooked

Grade Levels: 7—12
Total Running Time: 23 minutes

The tobacco and alcohol industries are famous for their attempts to target teenagers, most of whom are too young to legally purchase these addictive products. By targeting young audiences, these industries hope to recruit a new generation of faithful customers, despite the potential harm that their products may cause. This video explores the phenomenon of targeting young consumers, and will surely be an eye-opener for students who may prefer to think that they’re not being manipulated by ads and media images. TARGETED! unveils some of the most common “tricks of the trade” that tobacco and alcohol companies use to market their products.

Includes: Teacher’s Resource Book with Student Handouts

Available in DVD format